How Pheasant Meat Beats the Heat

When the temperature spikes in the summer, it doesn’t mean your pheasant meat products from MacFarlane Pheasants will arrive any less delightful. How do we pull off this alchemy? With ice and experience, we’ve discovered the fountain of youth for all our food products so that they reach you ready to go.

During the summer, pheasant starts with the packaging. Three years ago, when MacFarlane was really getting rolling with our pheasant products, we conducted an experiment. Shipping pheasant meat in the heat of the summer, we combined different packaging and cooling methods to journey to the other side of the country. When they arrived, we opened them up and tested the meat for spoilage, including salmonella and E. coli, the two most common types of bacteria that can grow in poultry. What we discovered is that pheasant travels best with a combination of a five-pound block of dry ice and two cold gel packs for the standard 10×10 box, and for no longer than two days at a time. So that’s exactly what we did, and continue to do today.

When we receive orders for pheasant, time is of the essence. That’s why when our customers order from us on a Monday or Tuesday, we ship out their pheasant the next day, with a guarantee of two days from UPS. UPS, in turn, refrigerates the package while it’s being stored. (We even have special tape that goes on the package, which displays the necessity of refrigeration.) For orders later in the week, such as Thursday or Friday, we require an overnight delivery. Why? It’s our two-day rule: If it’s not in a fridge in two days, we don’t trust it on our table, and neither should you.

We’ve become very, very good at our job, and over the last three years, we’ve not had a single spoilage complaint. It’s become a hallmark of our nationwide business of pheasant meat. We guarantee they’ll arrive to you ready for your planned meal.

When the holiday season looms, consider giving a pheasant gift pack this year. We have a variety of popular options for all palates, a helpful staff, and a guaranteed method of delivery. But any occasion is a good occasion for pheasant. In summer or winter, MacFarlane Pheasants has mastered the method of pheasant for dinner.
How Pheasant Meat Beats the Heat
 

 

 

 

 

 

 

How Pheasant Meat Beats the Heat

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Getting Tough With Pheasant Security

Of all the things that bird farms fear when they go to sleep at night, one of the biggest has to be avian influenza. A.I. spreads quickly and can decimate a flock. But it’s not the only disease game birds are susceptible to, and with a farm the size of MacFarlane Pheasants, we’re especially vigilant in protecting our flocks so that nothing interrupts our supply of healthy, vigorous adult pheasants and day-old chicks.
Getting Tough With Pheasant Security
It starts in the barns, where our pheasants spend the first seven weeks of their lives. All barn workers must wear booties, which are scrubbed first with a disinfectant. Every barn also has its own footbath and boots, so employees moving between barns don’t cross-contaminate should an outbreak occur. Once inside, staff also switches footgear when moving between rooms. For varieties of birds that have a weaker constitution, such as our Hungarian partridges, we bump up our protection another notch: in the hun barns, our staff wears uniforms, which protect their clothing from picking up anything.

Another best practice we’ve developed is working from youngest to oldest. When our staff tackles their daily chores, they begin with the youngest birds, which are most susceptible to disease. They work their way up from youngest to oldest because it’s less likely that a mature bird will catch a disease from a younger bird—their immune systems are more developed. Our staff also starts with the young birds first thing in the morning so that there’s not a day’s worth of possible bacteria they’ve come in contact with. Finally, if we do have a sick flock, we’ll work with that barn or room last, again to minimize the chance of exposure to healthy birds.

We take pest control very seriously because of the range that rats and mice travel. Baiting and checking traps, spread throughout the farm, is a daily chore. If we see rat activity, including their telltale piles of loose dirt around fresh-dug burrows, we address it immediately with burrow baiting. It’s important to act early, because whatever diseases vermin bring with them stay on the farm until the vermin are gone. Our goal is always to be a hundred-percent free of them for that reason, and it requires consistent attention.

Finally, the best defense starts at the castle walls, and all visitors wear foot gear. We additionally screen for those that have been in contact with other livestock farms, including poultry, pig, and cattle. All the trucks that deliver our birds’ food have their tires sprayed before they enter the farm.

“We’ve got to do everything we can to keep ourselves safe and keep the company going,” says Brooder Manager Brian Davis. He and the rest of the MacFarlane Pheasant staff are working daily to ensure our flocks are safe so that you receive your birds on time, healthy and ready to grow.

 

 

 

Getting Tough With Pheasant Security

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There’s More Than One Way To Cook Pheasant

Pheasants have long been known for their superior nutritional benefits. With half the fat of a portion of beef, pheasant also contains high amounts of B vitamins, potassium, iron, and a host of other vital minerals your body needs every day. But just because it’s good for you doesn’t mean that it has to be bland or boring. We at MacFarlane Pheasants are the leader in not only adult birds and chicks, but we’re also leading the culinary revolution of pheasant for every palate.

Each week our food products team meets to discuss industry trends across the country. We’re supplying pheasant meat to some of the finest restaurants and grocery stores in the U.S., including such culinary hot spots like Chicago. In our meetings we’re receiving feedback from our sales representatives, who have their ears to the ground to discover areas we can expand into, and that feedback helps us develop products to fill that niche.

This fall, we’re excited to launch two new additions to our food offerings: ground pheasant breast and pheasant bratwurst, both of which have come about through our weekly meetings. Ground pheasant is lean and delicious, and can be substituted in your favorite recipes that call for ground beef. Our staff has already been experimenting with it and has been thrilled with the results. “We made burgers with it,” says Food Projects Manager Sarah Baker. “It held up very well.” To create this versatile product, we’re working with a company in nearby Clinton, Wisc. It will be available in one-pound packages both locally in our retail shop and online.
There’s More Than One Way To Cook Pheasant
But what is more Wisconsin than bratwurst? This is a product we’ve offered in the past, and both our customers and our staff have been clamoring for them ever since. Working with a small sausage company in Missouri, we’ve been tweaking our recipes to create five delicious flavors. These will also be available in the fall, just in time for inclusion in holiday gift baskets.

At MacFarlane Pheasants, we’re always thinking ahead to the next big thing, and we’ve already got a few more ideas kicking around. Our innovation is born right here on the farm in Wisconsin, and we work with independent businesses both locally and regionally in their development, like Zuber’s Sausage Kitchen in Monroe and Croissant Etc. in Milwaukee. But our focus is always on you, our nationwide consumer. Pheasant for dinner is healthy and delicious, true, but it’s also versatile, and we want to provide you with as many options as possible.

 

 

There’s More Than One Way To Cook Pheasant

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Pheasant Chicks, By The Numbers

Welcome to madhouse, MacFarlane Pheasants’ central office in the thick of the day-old pheasant chick season. Each week 100,000 chicks are born, packaged, and shipped across the country, all with our guarantee that birds will arrive fresh from hatching and ready to grow. But this well-oiled machine doesn’t just happen, so step inside to discover an insider’s view of our chick order process.

When our customers place an order, our first stop is in our spreadsheet, the massive inter-office document that shows all our office staff how many birds we’ll have, how many we’ve sold, and how many we have left unclaimed. Unlike an airline or a hotel, we never double-book. True, there’s wiggle room for you to adjust orders as needed, but your birds are your birds, and our pledge to you is that we won’t be jerking you around with their arrival date.

From there, we send your order to a staff member, who draws up the invoice. (Though we’re as personable as can be over the phone in customer support, we’re a tight-run ship to make sure your experience is professional and prompt. No one benefits from a tardy bill.) Your order is reviewed, and then it’s forwarded to another office worker for review. When everything is good to go, we process the payment.

From there, life goes on as usual—until the week before your chicks are set to ship. On Wednesday or Thursday morning, before our hatchery meeting, we’ve printed out shipping labels and health documents to accompany your order. Our hatchery has them in hand as they prepare to ship your chicks.

The next Monday and Tuesday are filled with baby birds hatching, split between the two days. We’ll confirm with you what day you should expect your birds to ship, but we don’t mince words: “day-old chicks” mean pheasant chicks that are exactly one day old, and on either Tuesday or Wednesday your order is out the door with two-day priority shipping. Birds born on Monday are guaranteed to be at your doorstep by Thursday afternoon, blinking in the summer light and so new you can still smell the shell.

“Communicating with our customers is very key,” says Pam Wallisch, a MacFarlane Pheasants support specialist. She and the rest of our staff are working through lunch most days, standing by to take your chick orders in preparation for your fall hunting season. But reserve your birds today—our last hatch of the season is the week of August 19.
Pheasant Chicks, By The Numbers
 

 

 

 

 

Pheasant Chicks, By The Numbers

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Pheasant Consulting

Pheasants are not only our livelihood, but also our passion. We have spent endless hours gaining expertise in all areas pertaining to these birds. Rather than keeping all of this knowledge to ourselves, we want to share it with you!

We have always had an open door policy for all inquiring minds. Whether you write, email, or call, we do our best to answer your questions quickly and to the best of our ability. Expanding on this, we also offer consulting services.

On our website, you may have noticed we added a new page to create awareness regarding this service. We have found that feed is a common topic that customers contact us regarding. Throughout our past 80+ years we have been able to see and track exactly what works and what doesn’t.

One of our biggest discoveries is that over the course of a pheasant’s lifetime, the difference between a cheaper pheasant feed and a high quality feed, comes down to mere nickels. Yet the difference in protein and other vital nutrients is pretty significant when it comes to raising high quality pheasants. Call our office any time, or better yet, send us your feed ticket. We would be more than happy to analyze it and make any necessary recommendations for you.

We also provide project consulting. We will offer you advice regarding the best practices for raising both small and large amounts of birds. We can be your resource for pen construction, barn building, and anything else pertaining to your farm.
Day 47 (2)
One of the most frustrating things is waiting in anticipation for your chicks to arrive and then having something go wrong. Regardless of where your chicks came from, call our office for help. We will gladly work with you to solve whatever problem you seem to be experiencing. If we are unable to take your call, you will return your call within 2 hours, our promise to you.

Every other year we offer an International Pheasant Management Seminar. The seminar is 3 days long and is filled with speakers, labs, seminars, and more. I cannot stress enough what a great opportunity this is for those looking to increase their game bird industry knowledge. Visit our website or call our office for more details!

 

 

 

Pheasant Consulting

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Planning a Year Filled with Pheasants

By the end of June MacFarlane Pheasants has locked up most of our adult pheasant sales for the fall. But predicting the number of birds we need each season is required well before all the orders have been tallied. So how do we do it? With a little history, a little bit of a gamble, and yes, even a little luck.

The first thing we base our fall orders on is customer retention. Companies, including pheasant farms, don’t become big if they’re not doing something right, and we are: over 95 percent of our customers return to us each year. But that number is not just a pat on the pack; it’s a tool that helps us estimate how many chicks we need to produce for adult pheasants in the fall. Because retention is so high, it makes our jobs that much easier, since the lion’s share of the birds can be predicted more accurately than the Wisconsin weather.

The next prediction we make is off what we can emergencies we can expect in the fall. Because we don’t have a hard and fast deadline for orders, new customers generally place them at will. This adds some difficulty—we must ensure we have enough birds on hand to supply our standing customers, but also a cushion to provide for future customers.

Just raise more birds, right? Not so fast. Like your college graduate that’s just moved back home, birds eat a lot, and the more we have on hand, the more feed we’re going through. It’s a delicate balance between having a few in reserve and a farm filled with idle birds, and again we rely on history to plan out when the most birds are needed and then have the largest number of birds ready to ship.

The final piece is that we must remain flexible when orders are changed. Our size is our strength in this regard: early, hard winters in some areas can necessitate our customers adjusting down their orders. This happens, but our size allows us to work with our customers to make sure they don’t get stuck with unused birds with no penalties or extra charges. We’re shipping birds across the world—if you can’t use your birds, we’re confident we can find someone else who can.

By November of this past year we’d already shipped half of our annual 460,000 adult birds for the 2013-14 season. We have been blessed with incredible customer loyalty, and we’re able to thank you in turn by working closely with our customers and responding to their needs. When it comes right down to it, MacFarlane Pheasants is in the business of customer satisfaction. More birds or less, a month ahead or behind, planned out or last minute, our customers come back year after year because of the MacFarlane difference.
Planning a Year Filled with Pheasants

 

 

 

 

 

 

 

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Pheasant Chicks and the MacFarlane Guarantee

With day-old pheasant chicks, time is of the essence. MacFarlane Pheasants hatches over one million baby birds each year, and to us the most important thing is that they reach you, our customer, without delay so that they can mature for your fall hunts. But even when we’ve done everything right, sometimes things can still go wrong. For that, our customer service bridges the gap to make sure you receive satisfaction.

Pheasant chicks are delicate, and when shipping them across the country, we have a strict two-day policy for transit that the USPS guarantees. We also pack all our chicks with clear instructions on the box for handlers: don’t leave them in prolonged exposure to direct sun or wind. But these things still occasionally happen to less than one percent of our chick orders, so we have clear protocols set in place to make sure you’re compensated should above-average loss occur.

All pheasant chick orders include a complementary five percent extra—some mortality will occur, but it averages around three percent, meaning you end up with more birds than you ordered. But for losses greater than five percent, or for losses in the first five days (when our experience has shown stressed chicks are likely to succumb), we include a postage-paid report card affixed to one of the boxes.

The report card is our number one method of customer feedback. We ask that you monitor your chicks in the first five days and note the mortality, then send it in. Our office staff evaluates the cards, and if you’ve expressed concern over your losses, or if they’re higher than our five percent overfill, then we automatically follow up with a phone call—and fast.

If you’re dissatisfied with the mortality, we then work closely with you to resolve the issue. Whether you’d like immediate replacement rushed to your door or a credit for next season, we go the extra mile to make sure you are satisfied not only with your chicks, but with MacFarlane Pheasants. And if you want a real, live person to talk to, our office staff is also available by phone at (800) 345-8348.

We’ve been shipping pheasant chicks through the post since 1955, and the lion’s share arrive healthy and happy. But for those that don’t, we guarantee that we’ll replace them at no cost to you. Over 95% of our mature bird buyers are repeat business, and we have an almost equally high repeat business for our pheasant chick buyers. But a guarantee is only as good as the company that’s behind it, and in the U.S., MacFarlane Pheasants is number one.

chicks in box

 

 

 

 

 

 

Pheasant Chicks and the MacFarlane Guarantee

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111th Birthday

Founder - 111th Birthday

 

If my dad was alive, he would turn 111 today!

He managed the farm from the mid 1930’s until his passing in 1985.

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Late Hatching Chicks

We do everything possible to reduce the incidence of late hatch chicks. Even with meticulous protocol for setting older eggs and slower hatching breeds at the proper times to achieve a narrow hatch window late hatchers always occur.

To increase the quality of late hatch chicks we combine all wet chicks in common baskets so they stay warmer and benefit from the close contact with one another. This is done after the hatch has been completed and only these late chicks remain for up to12 hrs. In our case .2-.5% on a good hatch seems to be the norm. This % increases with older eggs and poor weather conditions.
This practice reduces the # of chicks with weak legs but has no benefit for the truly deformed chicks.
It is our practice to euthanize non-viable chicks by cervical separation when we are doing the hatch. These chicks are then frozen and donated to a wildlife rehabilitation organization.
The hatch debris that may contain live unhatched chicks is bagged and CO2 is pumped into the bag euthanize them before disposal.
Late Hatching Chicks
 

 

 

 

 

 

Late Hatching Chicks

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History of MacFarlane

Often times we make it a point to highlight where the farm is, or how it is growing. It is exciting to see how it has evolved and what all it has become! Today I thought I would give you a little insight as to the history of MacFarlane Pheasants, and where it all began.

Ken MacFarlane first traveled to New York to attend a game rearing school. Upon completion, he returned home and began importing eggs from England. The birds were bred to be sold and used in hunt clubs. This was in 1929, when what would now be called MacFarlane Pheasants was established.

The farm began in a single-family dwelling in Janesville, WI, and quickly outgrew its location. It moved out to Center Avenue right around the time Ken’s brother Don joined him in running the farm. Together, the brothers ran the farm until Ken passed away while on a hunting trip during the Armistice Day Storm in 1940.

History of MacFarlane

Don MacFarlane

The farm moved to the south side of Janesville in the 1950’s under Don’s direction. He ran the farm until his passing in 1979. It was at this time that Bill, his son, took over.

Our reputation regarding the quality of our pheasants grew and soon we began taking international orders. Our business focused primarily on the sale of live pheasants to hunt clubs initially, but before long, we expanded to include the sale of hatching eggs and day old chicks. To date we have shipped over one million chicks!

In the early 1980’s we began producing dressed pheasant. Now we offer meat available right in our on-site store. MacFarlane’s pheasants are also found in stores and restaurants nation-wide, including Whole Foods!

We now employ 60 full-time employees, and own over 500 acres. We strive to be philanthropic in our community, and work with integrity and accountability. We also want to be considered a resource, so feel free to visit our website or call our office with any questions!

 

 

 

 

 

 

 

 

 

History of MacFarlane

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